01 — PICK A PACKAGE
Pick a tier your venue fits best, then a package that fulfills your objective. Fill a short form.
Influencer marketing didn't fail.
The system around it did.
Most venues aren't struggling because influencers don't work. They're struggling because the process was never built with venue in mind.
THE shift
Two Ways to Do the Same Thing.
For years, venues chased reach. Influencers chased opportunities. Venues invited influencers, they posted and moved up, it has to change.
- Manipulated Insights: Influencers send you insights, impressions, reach, and engagement numbers. But numbers can be manipulated, inflated, or completely disconnected. You’re forced to trust numbers on a screen without knowing if the influencer is actually fit for your venue.
- Remote Planning: They discuss your requirements over a call, text or email, then build an entire campaign and decide which influencers to send based on conversations, assumptions, and generic strategies, without properly assessing your venue
- The Dine-and-Dash Risk: You are left to manage the logistics, guest lists, and influencer’s complications on top of running your venue. Without eyes on the floor, influencers can easily eat your food, drink your cocktails, and leave.
- The Weekend Bottleneck: Influencers want the same thing everyone wants: Friday and Saturday nights. And you are forced to give away your best tables on the day when your venue is already in demand, while the days that actually need attention remain empty.
- Influencer Tantrums: Follower count does not equal professionalism. You can have someone with a large audience who is difficult to work with, treats your staff poorly, or believes the venue exists for their content and disrupts your regular guests.
- Algorithm Chasing: They keep changing the strategy to chase the latest algorithm. Instead of showcasing what makes your venue worth visiting, they optimize everything for views, trends, and viral reach.
- The Personal Table: One creator. One table. One experience. One point of view. The collaboration begins and ends with a single person visiting your venue.
- The One-and-Done Post: A single post. A few hours of attention. Then nothing. No long-term interest. No continued advocacy. No business relationship. Just another post lost in the feed. Venue Affiliate Program
- Curated Matchmaking: We don’t match you with influencers just because they have good numbers. We first understand your venue, your goals, and what you’re actually trying to achieve. Then we handpick creators who fit your objectives
- In-Person Analysis: We don’t just stare at laptops and call it analysis. We are physically at your venue to understand what you expect, discuss what is possible, and plan the whole event.
- Zero Logistical Headache: Our team handles the invites, the tracking, and the influencer’s complications; you just run the kitchen. Our crew stays on the floor to make sure influencers fulfill their commitments before they leave, not just eat and ghost.
- Fixing Quiet Nights: Your venue does not need more people on a Saturday night if you are already full. If Tuesday or Wednesday is where you need footfall, that is where we build the campaign. The day is chosen around your business, not on the basis of influencer’s convenience.
- Zero-Tolerance Professionalism: Most of our influencers are not celebrities with entourages, entitlements and demands. They are individuals who want to build something professionally. And when someone crosses the line, their “number of followers” do not protect them. We blacklist them immediately.
- Show the Venue. Don’t Chase the Algorithm: We are not trying to turn every venue into an internet sensation. The point is to show people what the venue actually is: the food, the atmosphere, the experience, and the reason to visit. The content should serve the venue. Not the other way around.
- Minimum 15 influencers Per Event: We pack the room with a curated group of at least 15 influencers. This creates an undeniable energy on the floor and floods social media with multiple points of view on the exact same day, forcing the algorithm to take notice.
- The Always-On Portfolio Our influencers don’t just post about your venue and move on. They add your venue to their portfolio and continue promoting it to their audience. Because they earn every time anyone books, they have a reason to keep sending people your way. You pay a small amount for actual bookings, not for views, likes, impressions, reach, or ad campaigns. Venue Affiliate Program
THE PROCESS
Every collaboration starts with a conversation. Tell us about your venue, your goals, and what you’re looking to achieve. From there, we handle the planning. Here’s exactly how the process works from start to finish.
02 — ON CALL DISCUSSION
Will discuss the if and buts on call and schedule a meeting.
03 — PLAN THE EVENT
Our representative will visit your venue to understand your objective and plan accordingly. Once both sides agree on the plan, 50% advance payment will be due to confirm the booking.
04 — BUILD YOUR BUSINESS PAGE
We'll create your business page on our platform and add the event on your page, ready for booking and invitation.
05 — FINAL CONFIRMATION
We will send you the link once both business page and event page is ready. We will start inviting influencers and promoting your venue.
THE tiers
This isn’t about the size of your venue. It’s about choosing the approach that best matches your business, your goals, and where you are today.
tier 1
Goal: Help emerging venues increase visibility, attract new customers, and establish a strong local presence.
Best For:
- Newly opened venues
- Local cafés and restaurants
- Budget-friendly eateries
- Businesses looking for their first influencer collaborations
Attributes:
- 0–12 months old
- Owner-driven
- Limited marketing budget
- Mostly organic marketing
Entry Criteria: Free entry (no cover charges or door screening)
Average Order Value: ₹600–₹1,200 per person
Why: These venues are building awareness and need authentic content and word-of-mouth to grow their customer base.
What You’ll Have Access To:
- Highly active beginner and emerging creators eager to build their portfolios.
- Bulk content generation to fuel your venue’s organic social media.
- Consistent local exposure through authentic creator content.
- Long-term opportunities to build relationships with upcoming creators.
What We Expect:
- A warm, welcoming, and creator-friendly staff.
- Consistent food and drinks quality.
- Clear communication before and during every collaboration.
- A reliable guest experience that reflects your brand.
Economics:
- Package Fee: ₹15K – ₹50K
- Booking Commission: ₹150 per person. See details.
| Collaboration packages|
Goal: Footfall
Problem: We need more people walking through the door.
Purpose: Create instant social proof and fill your venue with authentic creator content that makes the space look active, lively, and worth visiting.
No. of Events: 1
Influencer Roster: 15 Influencers + 1 Event Host
- 12 Newbies
- 3 Amateurs
Deliverables
- 15+ Instagram Posts
- 30+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹15,000
Goal: Awareness
Problem: People don’t know we exist.
Purpose: One weekend can be missed. Back-to-back weekends are much harder to ignore, creating stronger awareness and social proof.
No. of Events: 2
Influencer Roster: 36 Influencers + 2 Event Hosts (18 Influencers + 1 host per event)
- 30 Newbies
- 6 Amateurs
Deliverables
- 36+ Instagram Posts
- 72 Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹30,000
Goal: Momentum
Problem: Weekdays feel too quiet. How do we change that?
Purpose: Pack your venue on its slowest days. We help bring energy back to Tuesday, Wednesday, and Thursday when your venue needs it most.
No. of Events: 3
Influencer Roster: 45 Influencers + 3 Event Hosts (15 Influencers + 1 host per event)
- 36 Newbies
- 9 Amateurs
Deliverables
- 45+ Instagram Posts
- 90+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹40,000
Goal: Customer Trust
Problem: Why should someone choose us over an established venue?
Purpose: Bring together Pro and Semi-Pro influencers for a premium collaboration with experienced creators who understand the standards, expectations, and responsibilities that come with representing a venue.
No. of Events: 1
Influencer Roster: 20 Influencers + 1 Event Host
- 1 Pro
- 2 Semi-Pros
- 3 Amateurs
- 14 Newbies
Deliverables
- 45+ Instagram Posts
- 90+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹50,000
tier 2
Goal: Accelerate brand visibility, Scale market presence, maximize repeat footfall and strengthen their position in the market.
Best For:
- Established cafés, lounge and restaurants
- Popular restobars
- Concept Bars & Speakeasies
Attributes:
- Stable revenue
- Marketing budget exists
- Already doing digital marketing
- Open to experimentation
Entry Criteria: Free entry or redeemable cover
Average Order Value: ₹1,200–₹2,500 per person
Why: These venues already have a customer base and are looking for consistent creator partnerships that generate quality content and measurable bookings.
What You’ll Have Access To:
- Experienced creators with proven collaboration history.
- Better quality photo and video content for marketing.
- Priority access to creators suited to your brand.
- Consistent social media exposure throughout the month.
What We Expect:
- A professional and creator-friendly team.
- Consistent food, drinks, and service quality.
- Smooth coordination before every collaboration.
- Reliable delivery of the promised guest experience.
Economics:
- Package Fee: ₹20K – ₹99K
- Booking Commission: ₹250 per person See details.
| Collaboration packages|
Goal: Be the First Choice
Problem: When people plan to go out, we want our name to come up first.
Purpose: Establish visual credibility and produce a baseline of high-quality, polished content that showcases the venue’s interior design, plating, and overall atmosphere.
No. of Events: 1
Influencer Roster: 20 Influencers + 1 Event Host
- 15 Newbies
- 5 Amateurs
Deliverables
- 20+ Instagram Posts
- 40+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹20,000
Goal: Identity
Problem: Why should someone choose us over the venue next door?
Purpose: High-spending customers buy the vibe before they buy the food. By blending a larger group of aesthetic-first Influencers, including Semi-Pro and Pro tiers,we ensure your venue’s visual representation matches its real-life premium feel.
No. of Events: 1
Influencer Roster: 17 Influencers + 1 Event Host
- 1 Pro
- 3 Semi-Pros
- 5 Amateurs
- 8 Newbies
Deliverables
- 17+ Instagram Posts
- 34+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹50,000
Goal: Consistent Visibility
Problem: We don’t want attention once. We want to stay relevant.
Purpose: One event makes you relevant for a weekend. Four consecutive weekly events, each featuring a packed room of 15+ creators, turn your venue into a daily topic of conversation. By the third week, your target audience views your space as an established local landmark.
No. of Events: 4
Influencer Roster: 60 Creators + 4 Event Hosts (15 creators + 1 host per event)
- Event 1 (The Anchor): 1 Pro, 14 Newbies + 1 Host
- Event 2 (The Vibe Check): 2 Semi-Pros, 13 Newbies + 1 Host
- Event 3 (The Push): 2 Semi-Pros, 13 Newbies + 1 Host
- Event 4 (The Close): 4 Amateurs, 11 Newbies + 1 Host
Deliverables
- 60+ Instagram Posts
- 120+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹70,000
Goal: Premium Content Only
Problem: We don’t want to spend money on content for at least a month.
Purpose: This package is entirely free of newbie/barter Influencers. By concentrating the entire budget on experienced Influencers, we guarantee flawless visual production, highly engaging storytelling, and deep authority that commands attention across local search and discovery feeds.
No. of Events: 1
Influencer Roster: 15 Influencers + 1 Event Host
- 5 Pros
- 5 Semi-Pros
- 5 Amateurs
- 0 Newbies
Deliverables
- 15+ Instagram Posts
- 30+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹99,000
tier 3
Goal: Position premium venues as must-visit destinations through high-quality creator collaborations.
Best For:
- Highly successful, mature establishments
- Venues looking to unlock fresh revenue streams
- Premium destinations
Attributes:
- Dedicated marketing team
- Has an operating procedure
- Annual marketing plans
- Agency relationships
Entry Criteria: Redeemable cover or guest list
Average Order Value: ₹2,500–₹5,000 per person
Why: Premium venues benefit from polished creator content that reflects the quality of the experience and attracts the right audience.
What You’ll Have Access To:
- Professional lifestyle and hospitality influencers.
- Premium photo and video content suitable for marketing campaigns.
- Stronger reach among high-spending audiences.
- Higher-quality storytelling that matches your venue’s positioning
What We Expect:
- Exceptional hospitality from arrival to departure.
- Consistently high food and beverage standards.
- Dedicated support for content creation where required.
- Professional communication and planning.
Economics:
- Package Fee: ₹30K – ₹2.5L
- Booking Commission: ₹500 per person See details.
| Collaboration packages|
Goal: Audience & Geographic Expansion.
Problem: We’re doing well, but we’ve stopped growing.
Purpose: The venue is profitable, weekends are full, and the brand is known. But revenue has flattened. The challenge is finding the next stage of growth without opening another outlet. So, break through stagnant revenue ceilings by systematically introducing the venue to entirely new local geographic sectors and untapped consumer demographics.
No. of Events: 1
Event 1: The New Border (Demographic Cross-Over)
- Focus: A successful venue eventually hits a local ceiling where the same crowd keeps returning, but growth stalls. Instead of marketing to the same faces, we target a completely new, untapped consumer sector—whether that is Corporate, Luxury, Fashion, Fitness, or Travel. By introducing these specific outside communities to the venue simultaneously through creators they trust, we break geographic and cultural barriers, transforming a foreign spot into their new regular destination.
- Influencer Profiles: Food creators who exclusively cross over into specialized niches (e.g., corporate lifestyle reviewers, luxury dining curators, or high-end travel and culture vloggers).
- Roster Lineup: 1 Pro, 2 Semi-Pros, 3 Amateurs, 12 Newbies + 1 Host.
Influencer Roster: 18 Creators + 1 Event Host. (All influencers from a new niche; Corporate, Luxury lifestyle, Fashion, Fitness or Travel )
- 1 Pros
- 2 Semi-Pros
- 3 Amateurs
- 12 Newbies
Deliverables
- 18+ Instagram Posts
- 36+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹30,000
Goal: Bring Back Old Customers.
Problem: Our regular customers think they’ve experienced everything we offer.
Purpose: Bring back old customers and break their routine. Instead of hunting for a new crowd, use menu updates to trigger nostalgia and curiosity, turning “I’ve already been there” into “It’s time to go back.”
No. of Events: 2
Event 1: The Product Refresh (Validate What’s New)
- Focus: New menu items, seasonal specials, or limited-time offerings often go unnoticed. Instead of self-promotion, let trusted food creators experience them first. Seeing trusted voices talk about these changes sparks curiosity and shifts the customer’s mindset from “I’ve been there” to “It’s time to go back.”
- Influencer Profiles: High-credibility food critics, premium culinary reviewers, and menu-focused influencers.
- Roster Lineup: 1 Pro , 2 Semi-Pros , 2 Amateurs , 11 Newbies + 1 Host
Event 2: The Nostalgia Play (Stay in Their Feed)
- Focus: This event partners with influencers whose audience heavily overlaps with your regular customer base. Their organic coverage plants the venue back into their feeds, reminding them exactly why they fell in love with the venue in the first place.
- Influencer Profiles: Local city-lifestyle curators, premium socialites, and storytellers.
- Roster Lineup: 2 Semi-Pros , 3 Amateurs , 11 Newbies + 1 Host
Influencer Roster: 32 Creators + 2 Event Host.
- 1 Pros
- 4 Semi-Pros
- 5 Amateurs
- 22 Newbies
Deliverables
- 32+ Instagram Posts
- 64+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹60,000
Goal: Preserve Exclusivity
Problem: We don’t want to become ordinary.
Purpose: When a premium venue starts feeling familiar, it starts feeling ordinary. The challenge isn’t competition, it’s making sure your venue never loses the sense of exclusivity.
No. of Events: 2
Event 1: The Inner Circle (Invite-Only Influencer Night)
- Focus: Bring back the feeling that not everyone gets in. For one night, the venue is closed to the public. No bookings. No walk-ins. Entry is reserved for loyal customers, guests referred by them, and carefully selected creators whose audience matches the venue’s clientele. The objective is simple: reward loyalty, create scarcity, and remind people that some experiences can’t be booked by everyone.
- Influencer Profiles: Premium food creators, culinary experts, and high-authority food critics.
- Roster Lineup: 5 Pros, 5 Semi-Pros, 5 Newbies + 1 Host
Event 2: The Surprise Drop (Influencers’s Pick)
- Focus: Give regular customers a reason to come back. The kitchen prepares an off-menu dish that isn’t available to the public. Throughout the evening, creators hand-pick a few tables to receive it as a surprise. No announcement. No guarantee. Just an unexpected experience that sparks conversation and leaves guests wondering what they might discover on their next visit.
- Influencer Profiles: Food creators, culinary experts, and food reviewers.
- Roster Lineup: 3 Pros, 3 Semi-Pros, 5 Amateurs, 5 Newbies + 1 Host
Influencer Roster: 31 Creators + 2 Event Host.
- 8 Pros
- 8 Semi-Pros
- 5 Amateurs
- 10 Newbies
Deliverables
- 31+ Instagram Posts
- 62+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹1,50,000
Goal: Become the Benchmark
Problem: We don’t just want to compete. We want to define the category.
Purpose: Choose a category your venue wants to own, then bring together one or two industry experts and carefully selected creators for an open discussion. Instead of another Influencer Night, the focus is on real conversations and credible opinions.
No. of Events: 1
Event 1: The Category Council
- Focus: Become the venue that defines the conversation, not follows it. Start by choosing a category that aligns with your venue—whether it’s wine, regional cuisine, plant-based dining, functional beverages, or something else. We then invite one or two respected experts from that space to lead an open discussion alongside carefully selected Pro and Semi-Pro creators. Instead of another influencer event, the room produces expert opinions, debates, insights, and content that gives your venue credibility far beyond a standard review.
- Influencer Profiles: Category-specific experts, Pro creators, and Semi-Pro creators with established authority in the chosen niche.
- Roster Lineup: 6 Pros & 9 Semi-Pros
Influencer Roster: 15 Creators + 1 Event Host.
- 6 Pros
- 9 Semi-Pros
Deliverables
- 15+ Instagram Posts
- 30+ Instagram Stories (Min 2 per creator)
- Venue Tags
- Cross-tagging between Influencers (Optional)
Total Investment: ₹1,30,000
tier 4
Goal: Deliver exclusive collaborations that reflect the highest standards of luxury hospitality.
Best For:
- Luxury restaurants
- Five-star hotel venues
- Exclusive lounges
- Destination dining experiences
Attributes:
- Large budgets
- Multiple stakeholders
- Procurement process
- Data-driven decisions
- Long sales cycle
Entry Criteria: Guest list or reservations
Average Order Value: ₹5,000+ per person
Why: These venues require premium creators capable of producing content that matches the brand’s reputation and luxury positioning.
What You’ll Have Access To:
- Established professional creators with premium audiences.
- Luxury-focused photo and video content.
- Bespoke campaign planning for launches and exclusive events.
- High-value brand exposure across premium creator networks.
- Long-term strategic creator partnerships.
What We Expect:
- World-class hospitality and attention to detail.
- Exceptional food, beverage, and service standards.
- A seamless collaboration experience from planning to execution.
- A commitment to maintaining the highest operational standards.
Economics:
- Package Fee: Tailored
- Booking Commission: ₹600 per person See details.
FAQ
No, there is no free trail. Our collaboration packages start from ₹15,000, allowing venues to begin with a smaller campaign before scaling further.
No. A minimum of one confirmed collaboration is required before creating a venue page on Influencers Night Platform.
No. There is no onboarding fee, monthly subscription fee, or hidden charge. You only pay for the collaboration package you choose.
No. The standard payment structure is 50% advance to confirm the collaboration and the remaining payment before the event. Custom payment terms may be agreed separately. See details
You can request specific categories or preferences. Our team selects the final list of influencers based on campaign requirements and suitability.
Yes. Our coordinator will be present throughout the event to manage all on-the-spot collaboration deliverables, so you have zero logistical headache. You can focus entirely on your venue operations.
This will be discussed and clearly mentioned in the collaboration agreement before confirmation.
Yes. You can share brand guidelines, key points, offers, or things you want highlighted. However, influencers have creative control over their content.
Any approved influencer on our platform can promote your venue. The type and tier of influencers participating in your collaboration depend on the package you choose and the campaign requirements.
Yes, but only after taking permission from the influencer unless reposting rights are specifically included in the campaign agreement.
